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Cuenca

 

To promote Cuenca as a tourist destination, we decided to gift wrap its most emblematic monument, The Hanging Houses (a building from the 14th century and World Heritage Site) turning that image into a huge advertisement to communicate our concept ‘Take Cuenca with you’. A campaign to share best of Cuenca with all it’s tourists.

 

Agency: La Despensa

Role: Creative Direction

 Award: CdeC Anuario 2012

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